This alternate marketing mix is made up of four key variables. The newer 4cs of marketing model was meant to be a more consumerorientated version. The marketing communications for a company following the 4 c s of marketing is completely different as it needs a completely different stp. The 4 cs changes marketing mix definition from product, price, place and promotion to customer value, cost, convenience and communication. However, the core concepts of mccarthy s 4ps marketing model are still relevant today. Cost costs incurred to the customer corresponds to the price in 4p. Take as much time as possible to accurately identify your ideal customer and then build your marketing plans around the task of finding that customer. Seven cs of effective communication management study guide. The percentage is even higher in our jewelry repair shops. Annmarie hanlon is the smart insights expert commentator on online and offline marketing strategies for business. The traditional marketing mix is a 4 p s model and is business oriented. Lauterborn s 4 cs introducing lauterborn s 4cs a variant on the 4ps planning models can be useful ways to structure your thinking when creating marketing plans.
Subscribe to envato elements for unlimited presentation templates downloads for a single monthly fee. The 4 ps of marketing mix and how to master it in today s world updated with example and template this article addresses how to use one of the oldest marketing concepts in today s online world. Our 4ps of marketing mix ppt helps to cope with this task. Its time to retool the 4 ps of marketing for todays b2b reality. Download free marketing powerpoint templates specializing in different facets of marketing and finance. It emphasizes how s and why s of approaching marketing in today s online world and explains an extended concept of 7 p s of marketing. Written by the worlds leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Written by the world s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. The tool serves as the basis for all marketing strategies and is studied at all marketing. Content marketing presentation powerpoint ppt design. The more you know the consumer, the better are your targeting strategies, and more is the conversion rate. Marketings 4ps to 4cs to 4vs value proposition dimensions powerpoint ppt presentation. Customer solution a solution to customer needs corresponds to the product in 4p.
Collaboration, communication, creativity, and critical thinking. Our annual unlimited plan let you download unlimited content from slidemodel. The marketing mix model, or marketing strategy also known as the 4 p s is widely used by marketers as a tool to assist in implementing the marketing strategy. Product is a good or service that a company produces. Bob lauterborn, professor of advertising at the university of north carolina has tracked the success of new products introduced into the u. Porter forces marketing model diagram ppt chart icons 22 diagrams, 15 icons. Using the 4 ps 4 c s to connect with the customer 2. This model was particularly useful in the early days of the marketing concept when physical products represented a large portion of the economy goi, 2009. Preparing the report or analyzing the product, this slide will let you present data and information received clearly, make your report coherent. Lauterborn created a second four cs model, which includes consumer, cost, convenience and communication. The marketing mix is a good place to start when you are thinking through your plans for a product or service, and it helps you avoid these kinds of mistake. Attract more customers using the 4 cs in your business presented by.
Download marketing powerpoint presentation templates and slide designs including awesome marketing illustrations and popular business diagrams to use in your powerpoint presentations. Oct 08, 20 an interview with philip kotler, the father of modern marketing. Your communications must be designed to build meaningful relationships because theres more giveandtake between you and your buyer. The traditional marketing mix is a 4 ps model and is business oriented.
Jul 03, 2017 this lesson on marketing strategy introduces the concept of the marketing mix, and the 4 p s of marketing. Get a modern powerpoint presentation that is beautifully designed. Xcelance web solutions advanced marketing management ppt xcelance offers technical web development and digital marketing services in the most creative way. You can use this ppt sample deck for marketing mix, marketing strategy. Although, the definitions of product, price, promotion, and place may need to be adjusted to fit with the 21st century consumer. Traditionally, the marketing mix is a combination of 4p s and is more business oriented. Pdf 4 ps of marketing mix a project report submitted by. Mccarthys 4ps model was originated in the 1960s when homogenous mass marketing could be effective. As a framework for finetuning the marketing mix, the psproduct, place, price, and promotionhave served consumer. Find visual graphics for your marketing brochures, content marketing assets and create professional marketing presentations that appeal to global audiences. It can provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
Jan 24, 2017 let s make your business digital with lapaas. Free powerpoint templates download free powerpoint backgrounds and powerpoint slides on 4p free beer powerpoint template this beer powerpoint template is a great template for beverage companies or beer brands that want to create a powerful powerpoint presentation to show their sales, marketing plans or business information. Marketing management ppt presentations on authorstream. Moving from traditional to digital is the muchneeded handbook for nextgeneration marketing. This week, we thought wed discuss the four cs of marketing.
In this video, i have talked about one of the most important concepts in marketing marketing mix. She runs social media workshops in the uk and ireland and shares marketing tips and news in her blog, b2b marketing. This is 4 ps to 4 cs slide listed as customer value, product, cost, price, convenience, place, communication, promotion. Ppt marketings 4ps to 4cs to 4vs value proposition dimensions. The marketing mix model, or marketing strategy also known as the 4 ps is widely used by marketers as a tool to assist in implementing the marketing strategy. Download a high resolution poster that showcases the 4 c s of 21st century skills. In order to ensure this, formalised gathering of market intelligence underpins all aspects. Marketing 7c compass powerpoint model is a professional presentation with a creative diagram of koichi shimizus compass 7c model for marketing.
Marketing mix 4c is an alternative to the marketing mix 4p. The 4 cs marketing model helps you to see things from the perspective of your customers. The 4c s marketing concept focuses on niche marketing unlike mass marketing which was propagated by the 4p s. Product promotion price place these are management decisions, controllable factors marketing function relates to many people, groups, and forces marketing s first task. There are also plenty of colorful vector illustrations to make your marketing ideas pop. It includes any form of advertising, public relations, viral marketing, or. The 4ps marketing mix is a business oriented model, which includes product, price, promotion and place. In 1990, robert lauterborn proposed an alternative to the 4ps marketing mix, known as the 4cs of marketing. Say no to generic marketing presentations and get specific with slides that cater to conference room, client meetings and market analysis. There are 7 cs of effective communication which are applicable to both written as well as oral communication. The sender of the message must take into consideration the receivers mind set and convey the message.
That will cover 23 modules of business and digital marketing like seo, sem, email marketing. Slide 1 and 2, marketing strategy or 4 ps templates. Are product, price, place and promotion elements of this marketing formula something from the past. The 4 c s model of marketing on the other hand is more consumer oriented. The 4cs of marketing are a modern, consumerfocused interpretation of the 4ps marketing mix. Web to pdfconvert any web pages to highquality pdf files while retaining page layout, images, text and.
Product, price, promotion and place and every company has the option to design an optimum admix in order to create a trusted marketing strategy. Download free, basic member resource digital marketing models guide. It should convey all facts required by the audience. Using the 4 ps 4 cs to connect with the customer 2. Attract more customers with the four cs slideshare. Oct 27, 2014 the diagrams consist of colored circular shapes for each p central idea being the marketing mix name. The slide will help prepare a marketing mix ppt presentation in several.
Browse through this curated selection of the best marketing template ppts to find just the right one for your next powerpoint marketing presentation for 2019. Managers use this conceptual framework to attempt to generate the optimal response in the target market by blending. In this article, we will look at 1 an alternate marketing mix, 2 the 4c s explained, 3 using the 4c model, and 4 an example of the 4c s. The alternate marketing mix discusses the 4 c s of marketing which is more customer oriented than the traditional marketing mix because the focus is on customers. Mccarthy s 4ps is the traditional marketing mix and is used for decades by all the marketers throughout the world. The 4 cs of marketing by jennifer shaheen marketing to me has never been an exact science, but there are certain ingredients that make up successful marketing plans and strategies. Because of its focus on consumers, the 4 c s model is mainly used for niche marketing. Download marketing powerpoint templates and popular marketing diagrams that you can use to make presentations in microsoft powerpoint 2007, 2010 and 20.
The graphics and images have been carefully selected by a team of professional presenters developing presentations for fortune 500 companies. The marketing mix and the 4 ps of marketing are often used as synonyms for each other. Marketing to me has never been an exact science, but there are certain ingredients that make up successful marketing plans and strategies. Free marketing powerpoint templates are available with authoritative and goal driven themes. Understanding the marketing mix concept powerpoint presentation. Product product refers to the goods and services you offer to your customers. Many people who have taken a marketing course have learned about the 4 p s of marketing. Microsoft corporations marketing mix is a showcase of how rapid innovation combines with effective approaches to maintain a strong share of the market. It is not a basic part of the marketing mix definition, but rather an extension here are the components of this marketing model. Do you know how to make the marketing mix and the 4ps of.
Free marketing strategy powerpoint template can be used for marketing presentations requiring a nice design and powerpoint background to make attractive business plans and marketing plans including slides with marketing diagrams like 4p marketing mix or action plan and timelines or roadmap slides. The definitions for each skill is from partnership for 21st century skills, an organization dedicated in helping all learners acquire skills t. If you want things to be differentthen youve got to do different. Marketing has changed foreverthis is what comes next. While the 4p is the marketing mix in terms of the business, 4c is a mix from a customer perspective individual letters c mean. Our professionally designed 3 c s of marketing ppt templates can be used for a variety of powerpoint presentations. The right product to satisfy the needs of your target customer. The article covers the original concept of the 4 p s of marketing mix product, place, price, and promotion with an example and template for your business. However, just like the traditional marketing mix, it can also be used for mass markets. Bcg matrix product portfolio model diagram ppt chart i.
There are four critical elements in marketing your products and business. The 5cs are company, collaborators, customers, competitors, and context. Mar 12, 2018 the alternate marketing mix discusses the 4 c s of marketing which is more customer oriented than the traditional marketing mix because the focus is on customers. Save hours of manual work and use awesome slide designs in your next presentation. The 4 c approach to marketing is described below and follows the you marketing philosophy of putting the customer you first. This set of strategic marketing ppt templates has slides designed for numerous presentation needs, like social media, seo, and both inbound and outbound digital marketing. Week 4 marketing channel analysis presentation jolly pets. Understanding the 4cs of the marketing mix cleverism. View essay week 4 marketing channel analysis presentation from mkt 1 at southern new hampshire university. The marketing mix powerpoint templates include four slides. The 4cs are not a replacement for the traditional 4ps marketing mix, instead the 4cs marketing mix should compliment the traditional marketing mix, so that together they help firms balance meeting the firm s objectives with responding to the changing needs of their customers. That will cover 23 modules of business and digital marketing like seo, sem, email marketing, social. You can simply impress your audience and add a unique zing and appeal to your presentations.
Download our essential marketing planning models guide. Oct 19, 2012 many people who have taken a marketing course have learned about the 4 p s of marketing. The 4 cs model of marketing on the other hand is more consumer oriented. The marketing mix marketing mix 4ps the marketing mix elements that make up an organization s marketing program. The 7c model was introduced as an extension of the 4c marketing model. Jul 23, 2017 the 4cs marketing concept focuses on niche marketing unlike mass marketing which was propagated by the 4ps. Peter drucker claims that 60% of all business problems result from faulty communication. In that regard, the 4cs of marketing work towards establishing a dialogue with prospects. Jan 17, 2016 use pdf download to do whatever you like with pdf files on the web and regain control. The 4 cs of marketing strategy, are consumer wants and needs, cost, convenience, and communication, are arguably much more valuable. When youre choosing a ppt for marketing, it s a great idea to get a template that you can use over and over again. From selling the four p s to commercialising the four c s the marketing mix is a classic tool to help plan what to offer.
Create a business presentation with our content rich templates for powerpoint. Summary traditional marketing starts with the orientation of the enterprise around customer needs. These are the 4cs theories, the 7ps of service marketing, and some others. Our services are aimed at achieving our client s goals. Because of its focus on consumers, the 4 cs model is mainly used for niche marketing.
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